Here’s how you can get your front-end product done. Generally, there are two methods you can make a front-end product:
– Make it by your self
– Repurpose PLR products
As you already know by now, there are 3 formats for a front-end product. I will guide you step-by-step on creating an appealing front-end offer for all 3 formats.
Method #1: Create it yourself
E-book: A good front-end deal gets people in and opens the buying loop. So, generating ideas for your front-end product is essential. You need to have a clear direction and intention before creating the product. For starters, after you’ve decided your target market, do some networking with veterans who are already in the market.
Through this, you can widen your network to possible Joint Venture partners that you can work with in the future. By networking with others, you are building up your credibility in the market. Building up credibility within the market is vital, both towards the Internet marketers and the visitors.
Building your credibility is building your brand. It does not take a genius to understand how essential branding is. Branding has a huge role in sales and in some cases, branding does the selling, not the product quality.
This is why building your network is so important as well. Another aim of building up network is to understand more about the trends other Internet marketers usually employ. It can go a long way in producing ideas in your brainstorming session.
Once you’ve picked your topic for your front-end, ask yourself a question: “How are you going to teach them?” It will be the next problem to overcome.
– Is it based on your own experience?
– Is it based on what you’ve learned by doing research?
If both methods are not working, revise and run it through once again until you get something that works.
Only include the relevant materials for your content. Focus on what you are going to deliver only as most people often forget their main intention of offering their product. You may now have a rough idea on where to get the materials for your content if you follow the tips I’ve stated just now.
It is either you write everything from scratch based on your own experience and knowledge, or do your research online.
It is extremely vital that you produce a draft for your content before starting to write. You can draft it out without an order. The order of the chapters can always change afterwards. List out the chapters one-by-one, then, place them in sequence to have the brief overview of your e-book. You can proceed to giving the sub-points under each chapter. Laying out the chapters will make sure the flow of the whole content is smooth.
Next step, you can begin producing the content. It is not easy as you think to write an e-book. Occasionally, you may come across a writer’s block while writing your book, but don’t push yourself to keep writing. Take a small break, read an article that is unrelated to what you are writing, take a short nap, have a cup of coffee. Refresh your thoughts and then resume your work.
The last step is optional. It is a step mainly for beginners in the industry. Get some advice and feedback from others and then improve your product based on the advices. On the flip side, if you are already familiar with the market, you might not want to avoid this step. You can never create something that is completely flawless. Hence, feedback and criticism from others are still valuable.
For rookies, if you worry that what you’ve done is right or wrong, I highly suggest that you should get a couple of PLR products as a reference for your product.
Transcripts + Videos: The methods to produce video course and transcript are more or less similar to writing an e-book. Same thing, brainstorm on the ideas, gather materials for your content, and then draft out your content.
The 3 steps are very important as this will affect whether your front-end could produce huge sales or not. These steps have a slight difference from the steps to create an e-book.
Your first step in making the video is to create presentation slides by using PowerPoint or Keynote for every module. There is proven way in creating the presentation slides as well
First, select your slide’s layout to the ratio of 16:9. The default slide layout is usually 4:3, which is squarer in form. Many computer screens today take form of a widescreen so when you set the ratio to 16:9, your slides will more presentable when they display the video on full screen.
Besides that, avoid completely filling your slides with words. The most you can for is 80%, as you will reduce your audiences’ attention span if your slides are crowded with words. Moreover, your wordings might be overlapping with the audiences’ video player control panel at the bottom of the slides.
Your final step would be including only the relevant points in the slides, while the other elaborations will be mentioned in your transcripts. It is completely acceptable to have maybe just 2 or 3 points per slide, you can explain in details by including your transcript and let them listen to it instead.
Once you are done creating the presentation slides, you should proceed to writing the transcript for each module. There are 2 main purposes of doing transcript: (1) to hand over to the voice over actor to speak, and (2) to be included together with the video training course.
3- Graphics: Designing a graphic front-end deal is completely different from previous formats mentioned. You will need to some graphic designing talent or you can hire a graphic designer to create the graphics.
As usual, you are required to brainstorm on ideas as well. If you are designing an info-graphic product, the content for the product is still needed. Hence, you will need a content writer to work together with the graphic designer to make the infographics.
Method #2: Buy and Use PLR Products
It is the easiest and fastest to create your front-end. Using this way, you can produce several front-end in advance and schedule the launches for months. Buying PLR products is a huge time saver that it frees up time for other important businesses.
Whether you are doing an e-book or video training course, you can buy a few PLR products of same topic and repurpose it. The best part of using a PLR product is that you are allowed to resell the products without any copyright issue.
